28 Sep, 2006
Posted by: Katie Kish In: Abuse| Body Image| Capitalist Pigs| Feminism| Sexism
Via Feministing…this incredibly sexist ad is… gross.
I think my favorite thing is that Jessica saved it as ‘flirtmyass’ hahaha, summed up in one file name.
To brother andy: this is the kind of ad I was talking about - why does THIS need to be the type of ad that is being put out there? "Make your girl friend drink this and she’ll be on her knees all night! woo!"
1 | Brother Andy
September 28th, 2006 at 11:02 am
The translation is “Flirt: Keep the memories”
not
“Flirt: Make your girl friend drink this and she’ll be on her knees all night! woo!”
or
“Flirt: Abuse to women is funny!”
or even
“Flirt: Never do intensive gardening without kneepads”
Like most ads, they’re open to interpretation - this one employs a quite common, known-to-work-well inuendo: sex. I think you’re taking this “this incredibly sexist ad” far too seriously. I honestly don’t see what’s sexist about it at all… perhaps you think I’m ignorant because of that. No one forced this girl to do *anything*, it’s not implied in the ad, nor was she forced at gun point to make the ad, and from my (admittedly very limited) understanding of feminism, isn’t that what’s important? That she chose to bruise her knees somehow… the means of how she did don’t matter (sexually implied or otherwise!).
The problem is that pop culture will assume she was sucking dicks all night - I assume that’s what you find offensive. Not the ad itself, but what people will automatically assume. Don’t shoot the messenger.
Ads are works of art, not in a picasso sense - in a sense all on their own.
2 | JakeB
September 28th, 2006 at 11:54 am
You know, I enjoy a blow job as much as the next guy, but I think the criticism that there’s an inherently degrading aspect to the woman-on-knees focus is perfectly fair. You might ask, how come you never see a chanel or Victoria’s secret ad that features a guy with rug burn on his knees?
And “keep the memories”? Is she looking at a scrapbook? One wonders if the woman in the ad is intended to be Linda Lovelace.
3 | gordo
September 29th, 2006 at 3:37 pm
Brother Andy–
I honestly don’t see what’s sexist about it at all… perhaps you think I’m ignorant because of that.
Yup.
The problem is that pop culture will assume she was sucking dicks all night - I assume that’s what you find offensive. Not the ad itself, but what people will automatically assume. Don’t shoot the messenger.
Right. The people making this ad probably didn’t mean to imply anything sexual.
