Watch the video:
…Besides the obvious sexual stereotyping, the normalization of being “tough” (tough enough to throw a car over a bridge) and the women being seen as weak… this is just unhealthy crappy food.
The men refuse to eat healthy foods because that’s just for chicks. In one of the ads in this set there is even an appearance of a Hummer that displays manly behavior and validates one of the men as being a real man.
This promotes unhealthy eating habits and stupid gender stereotypes. The last thing that men need nailed into their brains is that eating a greasy 1000 calorie hunk of disgusting meat validates them as a man. The excuse of those who made the ads as quoted in Consumer Reports was “We feel comfortable that consumers will not make diet choices based on seeing a 30 second humorous commercial” … Well, I hate to tell you this, but that’s what ads are for.
Whether this is meant to be funny or over looked you have to consider the facts. 30% of Americans are clinically obese while 38% of them have some form of cardiovascular disease. A whopping 71% of American men are over weight. Considering statistics like that, it might not be such a horrible idea to put the Burger King away and chow down on some carrot sticks. Forget what “other men” might think of you and consider your health and your body.
